Types of SEO | Smart SEO

The 3 best types of SEO? (Complete Guide with Examples)

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In today’s post you I’ll show you exactly which I scaled up using these 3 types of SEO. As the result we focus will make your website mobile-friendly, increase site speed, and enhance User Experience (UX).

To get the most out of this Types of SEO guide if your desire to learn search engine optimization (SEO). Your expectation will be exceeded only by your ability to learn and execute and these SEO factors.

Photo Credit Alexa Blog

Most search engine traffic goes to the top 5 results. SEO is important because it can help you achieve higher rankings and get more organic traffic.

SEO is made up of many variables. Google changes the algorithms. You need an SEO company in order to stay on top of the results page.

In order to improve organic traffic today requires optimization for a combination of factors.

There are over 200 SEO factors that search engines consider important – technical, on-page and off-page.

Over the years, we’ve gone the many Google updates.

Most people focus on off-page SEO techniques – such as building links.

The efforts for off-page SEO won’t do much good if you don’t pay attention to the fundamentals – on-page SEO.

At Smart SEO we know that on-page optimization should be constantly prioritized.

Since the Google search landscape is ever-evolving, it’s important to make sure your on-page SEO knowledge is up to date.

 In essence SEO is a vital part of Digital Marketing.

Find out how many types of SEO?

Types of SEO Guide
Types of SEO Guide

3 major types of SEO

In the first part of this guide, we will cover on-page SEO.

Let’s dive in…

In order to have a well rounded strategy you need to implement all three.

Once you think about SEO as these three categories, it will be much easier to organize and execute your optimization goals.

What is on-page SEO factors?

As the term suggests it refers to the optimization of your website.

More importantly, the focus is on website structure and content – we will explain off-page SEO below.

What is the important of on-page optimization?

  • It’s an integral part of SEO that can help your website achieve high visibility
  • Reach a bigger audience and get more organic traffic.
  • You are in complete control

When should you implement on-page SEO?

On-page optimization should be done even if you rank number 1 on Google as SEO is an ongoing process.

You need to make on-page optimization into account every time you make a change to your website. Also, test your website on mobile devices.

So you think of adding a blog? Awesome! The key to success is to be consistent.

Who will implement on-page SEO?

A website owner who needs more organic traffic, drive online sales and more ROI.

In fact, anyone trying to rank a website in search engines.

What Are the Most Important on-page SEO Ranking Factors?

Meta Description

Since the early days of SEO, a meta description has been an important optimization point.

The length of meta descriptions that display in search results changes based on screen size, device type, and other technical factors.

Tips for writing meta descriptions:

The length of meta descriptions that display in search results changes based on screen size, device type, and other technical factors.

  • Write between 135 and 160 characters. 
  • Write in an active voice.
  • Add a call to action. For example "learn more" "find out more"
  • Bear in mind your snippet could be shortened for mobile rather than desktop so make sure the most important part in in the 120 characters.

When you don’t tell search engines and social platforms which page description to use, they decide for themselves. This could result in an unflattering appearance for your page snippet.

While Google maintains that meta descriptions don’t help with rankings, there is anecdotal evidence that indirect attributes of better descriptions do help.

H1, H2, H3 Tags:

Ensure the focus keyword is found in your H1 | H2 tags. H3 and H4 aren’t even something you should make use of. In fact, Googler John Mueller states

Keyword Frequency

As the name suggests, it’s how many times your keyword appears in your content. Keyword stuffing a black hat SEO tactic which means using the keyword more than needed. For example a 32 000 word article. a focus keyword could be used 6 times, don’t overdo it.

Find out why Keyword research is so important.

Optimize Your URLs for SEO

Your URL structure is an underrated part of on-page SEO.

Yes, Google recently started to use weird versions of URLs in the search results.

With that, here’s how to create SEO-friendly URLs:

  1. Make your URLs short
  2. Include a focus keyword in every URL

Is your website Crawable by Google search robots?

Https: the website is secured and has an SSL certificate

Image Optimization:

Google can’t see images so it’s important to name their file name, alt text, title, description, and caption.

Google Hummingbird really helped Google understand websites more effectively. A big focus on quality content and voice.

Google Rankbrain explained

What is off-page SEO factors?

As the name suggests off-page SEO is about everything you do off your website. Some factors like link building, social media, and local SEO. Or

In essence, generating traffic to your website. Create trust and authority which makes your business appear authentic.

Let’s dive in.

When you focus on on-page SEO, you’re doing everything in your power to make your website awesome. You write great content, have a solid website structure. It’s mobile-friendly and loads in just less than 2 seconds.

A pretty website has no value without organic traffic.

Off-page SEO helps you to bring in visitors and potential customers. Both are important pieces of the puzzle.

Link building strategy

Quality content will help rank in search engines, but by getting a few great, relevant sites to link to that content, you’re increasing the chance that you’ll end up a couple of spots higher. The same goes for building your brand and creating trust.

This doesn’t just happen on your site, but mostly off-site. Take reviews, for instance, these can make or break your company. You need them, but they most often appear on external sites. These are all factors that contribute to your rankings.

It’s not only important for you to rank high for your search term, but also to create trust and a sense of authority. You must appear to be the best search result, not just in a technical and content sense, but also in reality.

Popular | Quality | Relevance

A solid link building strategy is the glue that keeps the web together. Search engines use quality backlinks to determine the value of a piece of content.

Don’t buy links, and keep a close eye on where and how you’re being linked to. We’ve written several guides on how to get quality links for your site and what you shouldn’t do when link building.

What is the guest posting procedure?

  • Start with an outreach email to the blog’s editor.
  • Study the industry of the blog you want to write on
  • Pitch topics that are in line with what the blog is looking for
  • Include some links to your best published work on the web
  • Suggest to the blog editor how his or her readers can benefit from your piece

The goal is to repeat this strategy from one highly ranked blog to the next, using your growing list of successfully published guest posts as part of your pitch.

Some benefits off page SEO work?

The benefits of off page optimisation are:

  • More visibility – a successful off-page SEO strategy will help increase your website rankings in the results pages. This will help you attract more organic traffic.
  • Increase exposure – The best part about off-page SEO is when you start ranking higher on SERPs, you naturally get more exposure.
  • More clicks, More visits, More ROI
  • Better PR – Pagerank is a concept introduced by Larry page which talks about the importance of a website in the eyes of Google. The concept is about ranking the web pages between 1 to 10. The higher the rank, the better is the website in the eye of Google.

Conclusion to Types of SEO

On-page and Off-page SEO is an essential part of any digital marketing strategy.

In essence, it’s the best way to improve your online visibility and reach consumers as they’re actively searching for information.

It also presents a wealth of benefits that no other digital marketing tactic can offer.

For many marketers, the biggest draw is that it enables them to earn new customers without paying for ad space. For others, it’s that organic results earn even more clicks and attention than ads.

Beyond that, the right strategy can also help you improve your brand’s PR and move ahead of your competitors.

And considering all of these clear advantages, there’s no reason not to optimize your site.

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