Search Engine Optimisation (SEO)

Search Engine Optimization (SEO)

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What is SEO in Online Marketing?

SEO is the acronym for search engine optimization.

Google, Yahoo, and Bing are search engines.

With close to 7 billion searches done on Google daily. Roughly 75 000 searches per second.

Think of a search engine as a modern-day library. It will bring the website most relevant to the keyword search.

SEO is the number 1 Online Marketing strategy

Find out why?

It is likely that someone is searching for your product or service in Google right now. And because of this, your company or brand needs to be competitive in the search engine rankings so you don’t lose customers to your competitors.

We will help your business rank on the top of the search engines. Find out if we can help you today!

Organic traffic | Increase visibility | More conversions

SEO is made up of many variables. Google changes the algorithms. You need an SEO company in order to stay on top of the results page.


“What really impressed me was the ability to understand how everything works without any prior knowledge.”

How to scale your business?

There’s a huge chunk of revenue for you to generate from your website. In short, SEO is significant because it makes your website more visible and that means more organic traffic. More opportunities to convert prospects into customers. 

You not paying for ads so it’s cost-effective and easy to scale.

Apart from that, it is also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authority and trustworthy expert in your field.

Find out everything you need to know about Online Marketing and why it’s vital in today’s digital world.

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Whats is (UX)?


One of the most important elements of SEO includes user experience (UX). Think of SEO and UX this way: Search Engine Optimization helps search portals, and UX will help a website visitor.

Both have a common denominator which ensures a user has the best experience.

While on-page SEO refers to the factors you can control on your own website. It uses both content and technical elements to improve the quality of your website. So the more on-page SEO you do, the more organic traffic you’ll receive to your website. The more relevant that traffic will be.

There are many different technical aspects of a website that can be optimized with on-page SEO such as:

  • Title tags
  • Headings
  • URL structure
  • Alt text for images
  • Site speed
  • Internal links
  • Meta descriptions
  • Responsive design

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Responsive design

There’s more mobile traffic than desktop. Responsive website design is vital to the success of your Search Engine Optimization strategy.

  • Faster Website Loading. …
  • Lower Bounce Rate. …
  • Positive UX and UI
  • No Duplicate Content…

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On-Page SEO

While on-page SEO refers to the factors you can control on your own website. Off-page SEO refers to the page ranking factors that occur off your website, like backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something gets on social media, for example.

Free SEO Website Audit

Looking for the best SEO Website Audit? It’s the best way to diagnose errors on your website. 

Keyword Research

Long-tail keywords are more specific, that’s how most people search the net.
SEO has been around for ages however keyword research remains one of the most effective online strategies. It’s a driving feature of our Search Engine Optimization strategy.

Off-Page SEO

As the name suggests these are factors that are not done on your webpage. Just as the keyword stuffing used to be an acceptable practice that’s gone the way of the dodo, so too is the practice of buying or trading spammy backlinks in an effort to increase page rank.

The search engines have been wise to these practices for some time. Filling your website with irrelevant backlinks will actually get you penalized – Black hat techniques.
Quality rather than quantity.


Copywriting is content that converts. No longer is copywriting some hidden trick. It will be a large fraction of our content marketing strategy. Some examples of writing advertising promotional materials. We are responsible for the text on brochures, billboards, websites, sales emails, and newsletters.

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