Why content is king? Learn from a successful campaign.
Holding consumers attention is challenging. They once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience.
Traditional forms of marketing, which disrupts audience, are less effective than ever before. Personally I record my favourite tv shows and fast forward any adverts.
Plus Content Marketing costs 62% less than Traditional Marketing and generates 3 times more leads.
More than 85 percent of brands use content marketing. But less than half think they’re any good at it.
Why?
Unlike other digital marketing strategies content marketing makes requires you to give rather than ask for something.
You need to understand your audience for content marketing to be successful.
Thankfully, with this article, you’re going to learn what it is that makes great content marketing —
Let’s dive in…
What is Content Marketing?
In simple words it involves the creation of strategic content. Aim for valuable, relevant and consistency. It lets you show a side of yourself your customers wouldn’t normally see. You’re putting your thoughts and ideas on the line and hoping people respond.
The beauty of Content Marketing is the share ability.
Case Study: Powerful Example of Content Marketing
Do you remember the Share a Coke Campaign?
- Consumers were prompted to convey a personal experience on social media. They posted 500,000 photos.
- Your name on a Coke bottle? That’s personalization!
- “Share a Coke” is pure call-to-action advertising.
- The campaign continues to evolve in creative ways
3 Marketing Lessons from the share a Coke campaign
What are the types of Content Creation?
1. Business Writing
2. Copywriting
3. Blogging
4. Content Writing
5. Storytelling
6. Infographics
7. Ebooks
Key Take Away
Build a content calendar
Plan next week, next month, event next quarter!
Maximise your local visibility across all your marketing efforts.